You do HVAC. I do websites.

Receipts. Everything that is already built.

Open a second tab and check any of it. That is what it is for.

Thirty-four pages

The home page. Five service pages plus a services hub: AC repair, heating and furnace repair, system replacement, indoor air quality, and thermostats. Your five services, finally written out.

Eight town pages plus the service area hub: Leander, Cedar Park, Georgetown, Round Rock and Liberty Hill, which are the five you already claim, plus Hutto, Lago Vista and Burnet, which are marked as proposed because you have not told me you want them. They are there to show you what a new town looks like the week you decide to take one on.

Then pricing, about, contact, a request form, an FAQ, a blog with three real articles, a maintenance plan, an offers page and a financing page, all three of which are clearly labeled as proposed because you do not currently offer them. Plus a privacy policy, terms, an accessibility statement and a 404 page with your phone number on it instead of a joke.

Everything on the site that we made up is labeled

Anything you have not signed off on wears a marker that says so. What the $75 includes, the maintenance plan, the offers, the financing, the three proposed towns. The real terms of your service call are not written down anywhere public, so I wrote a version, marked it, and left you a one-sentence correction to make. Nothing on this site claims something about your business that I could not verify.

The structured data, which is the part Google reads instead of guessing

• HVACBusiness on the site, with your hours, your service area, your phone, your PO Box, both owners named as founders, and your license carried as a credential.
• Service on each of the five service pages.
• FAQPage on the FAQ and on every town page.
• BreadcrumbList on every page below the top.
• WebSite on the home page.
• BlogPosting on the articles, with a real author instead of an invented one.
• Person for Tony Presta and Donna Presta.

And one kind of markup that is deliberately missing: the kind that lets a business publish its own star ratings back into Google's results. Google's own policy prohibits it for your own ratings, businesses get manual penalties for it, and plenty of HVAC sites in this market are running it right now. Yours is not, and that is a decision, not an oversight.

The tool

A repair-or-replace calculator, on the pricing page. Somebody puts in the age of the system, the band their repair quote falls into, whether it is on R-22 or R-410A, and how many repairs it has had in two years. It gives back a leaning and the reasoning behind it. It does not print a fake dollar saving, because I have no cost data for this market and inventing one would be the fastest way to embarrass you. It works with a keyboard, it works for somebody using a screen reader, and with JavaScript turned off it falls back to the same explanation in plain text.

Accessibility, which is also just people being able to use it

• Body text sits at 9.36 to 1 contrast against its background. The standard asks for 4.5. Every color pair on the site was computed, not eyeballed.
• A skip link before everything else, so somebody navigating by keyboard is not tabbing through the whole menu on every page.
• Visible focus outlines on every link, button and form field.
• Real text everywhere, never a picture of text.
• Every form field has a label attached to it.
• Every image has alt text describing it. The build refuses to publish one that does not, which is the difference between a rule and a good intention.
• If somebody has motion turned down in their phone settings, the site turns its motion off.

Security headers

Six of them, set at the server: content type protection, a referrer policy, frame protection so nobody can load your site inside theirs, a permissions policy that turns off camera, microphone and location, and a content security policy that tells the browser to refuse anything that did not come from your own domain. Nothing on this site loads from anybody else's server. No tracking pixels, no third-party fonts, no chat widget phoning home.

Speed, and how I will prove it

• One stylesheet and one script, both small enough that the build rejects the site if they go over budget.
• Fonts served from your own domain, loaded ahead of time.
• Zero third-party scripts. That is the single biggest thing that makes small business sites slow.
• Every image ships with its size written into the page, so the page does not jump around while it loads and make somebody tap the wrong thing.

I am not going to print a performance score here. Anybody can screenshot one. When this goes on your real domain I will run the measurement and send you the actual report.

Hidden from Google, three separate ways

A demo of a real business that ends up outranking the real business would be a disaster for you, so this site carries a noindex tag on every page, a noindex response header from the server, and a build that will not deploy without both. It is submitted nowhere and linked from nowhere. I thought about protecting your search results before I thought about showing you anything.

A page for every town, and they are not the same page

Right now you rank for Two Seasons Heating and Air Conditioning. That is it. If somebody in Georgetown picks up their phone and types AC repair Georgetown, there is nothing on your website for Google to show them, because there is no page about Georgetown. There is a subheading with the word Georgetown in it.

So there is a page per town now, and the whole trick is that they are genuinely different from each other. A page that is the same paragraph with the town name swapped is a page Google has been actively demoting since 2024, and there are HVAC companies that lost most of their traffic finding that out. Each of these pages carries real Census housing data for that specific town, which is public, checkable, and used by none of your competitors.

Three lines you can check yourself:

• Liberty Hill: 82% of the houses were built after 2010 and about three quarters of them heat without natural gas. That is a heat pump town, so its page is about heat pumps and aux heat, not furnaces.
• Round Rock: one house in three was built between 1980 and 1999. Those systems are on their second or third changeout. That page is about replacement, not repair.
• Lago Vista: about one house in eight runs on propane out of a tank in the yard, and out in Volente the Census found no natural gas connections at all. You cannot write a furnace page for the lake.

You will read those three lines and know in about four seconds whether they are true. They are, and that is the entire point. It is also why this cannot be mass produced by anybody who has not looked at the towns.

And it works for any town you want. Name one and there is a page for it inside a week. Start with one you are already working in: your Nextdoor profile says you serve Austin. Your website does not mention Austin anywhere. You are driving down there and getting no credit for it in a single search result.

You have never had a logo. Now you have one.

It is two louver slats off an air vent. Different lengths on purpose, drawn like a Texas cattle brand and tipped four degrees so it reads as heat coming off something. Two bars for two seasons. It is the name of your business turned into a shape, and it is the one object in this trade that every homeowner in America looks at daily and never once thinks about.

The staggered lengths are the part that matters. A logo has to survive at sixteen pixels, which is the size of the little icon in a browser tab, and at that size detail turns to mud. Two bars of different lengths still read as two bars. That is the whole reason it is drawn that way, and it is why it works on a tab, on a truck door, and on a shirt without being redrawn three times.

Weather Invoice 4412 Two Seasons Heating & Air

The same mark is already in the header of every page you scrolled past on the way here, in the footer, on the tab of this window, and as the icon if somebody saves the site to their phone home screen. It was redrawn by hand for the small sizes rather than shrunk, because a shrunk logo goes fuzzy and a redrawn one does not.

The color, the angle and the proportions are all changeable. I drew it as a proposal, not a decree. If you want the bars level, or a different orange, or your name set differently next to it, say so and it changes.

What it costs

Published prices, quoted exactly, with no asterisk. You are going to read this section more carefully than any other one on the page, so I am going to be careful about which tier gets what.

That is the whole price list. There is no setup fee hiding behind it and no annual contract price I have quietly left out of the monthly number.

The questions you are already asking

"I already have a website."

You have a page. It is about 120 words and the footer says 2018. I am not being cute, that is what is there. The question is not whether you have a website. It is whether it does anything for you between the time somebody hears your name and the time they call.

"I get all my work from referrals."

Good. That is the best kind of work and a 5.0 rating across 66 reviews says you earned it. Nothing here says your business is broken. But the person your neighbor referred you to still looks you up before calling, and what they find is a page with a 2018 copyright on it. And the family that just closed on a house out in a new subdivision has nobody to ask. Referrals bring you the people who already know somebody who knows you. This brings you the ones who do not.

"How much?"

It is in the section above, in numbers, with nothing hidden under it.

"How long?"

Look at the address bar. It is already built. What is left is your corrections, and how long that takes is mostly up to how much you want changed.

"Am I locked in?"

Here is an honest answer instead of a comfortable one. The design fee is one time and the hosting is billed monthly. Beyond that, I am not going to print contract or cancellation terms on this page that I have not put in front of you in writing first, because the whole argument of this page is that I do not state things I cannot back up. Ask me on the phone and you will get it in writing before you pay anything.

"Who are you?"

Jeremy Martinez and Anthony Martinez. Two brothers who run production infrastructure for a living, which is why the pitch is "we design your site, host it, and answer when something breaks" rather than "we build websites." Not a freelancer who disappears. When a site goes down, we are the ones who get paged.

And one thing worth saying once: we built leanderlocalguide.com, a directory of about 200 Leander restaurants. Same town as you. Our other work is at https://hitdirector.com if you want to look. I am not calling from somewhere else.

"What if I hate the orange?"

Then it is not orange. Colors, sections, wording, the logo, all of it is changeable, and ten revisions are in the design price specifically so that changing it is normal rather than a favor.

One thing to do next

Tell me what is wrong with it.

Not what you think of it. What is wrong with it. You know this trade and this town better than I ever will, and there are things on these pages I got close but not right. Send me the corrections, however you want to send them. A phone call, a list, one line about the $75.

Here is what happens after you do. I fix what you flagged, send it back, and you look again. Nothing gets bought, signed or launched in that step. If you decide at any point that you do not want this, say so and this whole thing comes down the same day.